Press Release: SME specialist KINAMU has become Early Partner of SAP Business ByDesign

Munich, March 4th, 2008 +++ The Kinamu Deutschland GmbH, the ERP and CRM specialist with focus on midsize companies (www.kinamu.com) has become early partner of SAP Deutschland AG & Co. KG for SAP Business ByDesign in Germany. With its new on-demand solution SAP specifically addresses midsize companies that are searching for a cost-efficient access to the SAP world and want to use a software-as-a-service model. The Kinamu Deutschland GmbH will be participating in the CeBIT show from 4th to 9th March and will be presenting its business solutions in the SAP Business ByDesign partner area at the SAP booth (hall 4, booth D12). For KINAMU, which was founded by former SAP managers, this cooperation with SAP is only a logical and consequential expansion of KINAMU’s existing portfolio which is focused on the needs of midsize companies. Since its foundation in early 2007, KINAMU has been providing ERP and CRM all-in-one solutions targeted to meet key requirements of SMEs: no initial investments, quick implementation and no risk.

The Kinamu Business Solutions AG is headquartered in Schwechat near Vienna, its German subsidiary, the Kinamu Deutschland GmbH, in Munich. Jürgen Kleinsteuber, Vice President SAP Business ByDesign Partner Portfolio Development at SAP, welcomes the cooperation in the German speaking region, “Kinamu is an ideal partner for our SAP Business ByDesign application. SAP is aiming this on-demand model for ERP software at the mid-market, and KINAMU with its pioneering approach is already exemplifying this model. KINAMU’s business focus and commitment are clear indicators for a successful business performance. As early partner, KINAMU will be able to share its experiences and thus promote the new partner model SAP BusinessByDesign”. The concept underlying the SAP BusinessByDesign application, which facilitates the introduction of the complex and large-scale SAP ERP solution in the midmarket, corresponds to KINAMU’s idea of providing reliable, full-fledged IT solutions at a price affordable to midsize companies. “We believe SAP BusinessByDesign to be definitely a trend-setting solution,” says Dr. Christian Knoll, co-founder and board member of the KINAMU Business Solutions AG. “We are delighted to contribute to refining the partner model SAP BusinessByDesign as it excellently complements our own portfolio. SAP has developed an optimal product for midsize companies which due to its subscription based approach will ideally fit into our own business model”.

About KINAMU

The KINAMU Business Solutions AG (www.kinamu.com) with its headquarters in Schwechat near Vienna, Austria, aims at providing midsize companies tailored ERP and CRM business solutions with a convincing cost/performance ratio: cutting edge technology at an attractive price. KINAMU was established at the beginning of 2007 by the former SAP managers Christian Knoll, Alexander Simon, Michael Hubl and Marcus Riedler as an independent spin-off company funded by venture capital. The German subsidiary is the KINAMU Deutschland GmbH with its headquarters in Munich. The new KINAMU approach combines the positive aspects of software-as-a-service, SaaS, (quick implementation, reduction of IT complexity) with the advantages of the traditional service approach (flexibility, data security, extensibility). Kinamu offers tailored CRM and ERP solutions with hardware, software, operation, full support and service from one source. These are total packages which neither incur initial costs nor pose any financial risks to the customer; they allow quick implementation with on-site and remote hardware operation at an easy-to-calculate monthly fee per user and may be operated by small and midsize companies without specific in-house expert knowledge. The KINAMU business solutions are based on best-in-class products by combining commercial applications with open source solutions. Key component of the KINAMU business solutions is SAP ERP 6.0, which is the most complete and comprehensive ERP solution on the market. The KINAMU CRM system is based on SugarCRM Professional, a 100% web-based application which has been developed by the US-company SugarCRM Inc. on the basis of open source solutions. KINAMU is the only gold partner of SugarCRM in the German speaking region.

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