KINAMU Sendinblue Connector

Sendinblue

Sendinblue is a profession All in One E-Marketing Solution and offers the following functionalities:
E-Mail Marketing, Social-Media-Ads, Landing Pages, Transactional-E-Mails, SMS, Chat and many more.

Sendinblue enables you to manage all your digital communication in one solution and always reach the right target group at the right time on the right channel.

  1. E-Mail-Campaigns

Whether new customer acquisition, customer loyalty, lead nurturing, cross- and up-selling or winning back inactive contacts – with e-mails, you can reach your target group over the entire life cycle. With our drag & drop editor, you can create professional and responsive e-mail campaigns in just a few minutes according to your taste.

  1. Marketing Automation

Automate your marketing and sales processes in just a few steps. Define individual sending triggers and adapt your campaigns to the behavior of your website visitors. Thanks to marketing automation, you can send personalized messages and save a lot of time at the same time.

  1. Double-Opt-In

Setting up and using a double opt-in subscription system can improve your email deliverability as well as the general quality of your contacts and target lists. This happen due to the fact, that in order to be included in the newsletter, new subscribers have to “confirm” their email address. This prevents problems related to typos in the registration form. And you also avoid potential GDPR issues by providing proof of consent for every contact in your database.

  1. Drag & Drop Editor

The drag and drop editor makes it easy to design professional-looking emails. It offers multiple options to customize your emails and also ensures your emails look perfect on any email client and device.

  1. Templates

In Sendinblue you can create email templates yourself or Sendinblue Serviceteam can do it for you. The e-mail templates are optimized accordingly, so that they can be optimally displayed on as many end devices as possible.

Sendinblue Connector

The Sendinblue Connector helps you synchronize your contact data (prospects, contacts, e-mail addresses, target lists) with Sugar on-premise or Sugar in the cloud. With our KINAMU Sendinblue connector, your existing prospects, contacts and target lists are compared bidirectionally with Sendinblue in real time and new data records are immediately created or updated.

This allows you to optimally use the advantages of both systems. Create and select your targetlists in SugarCRM where you also have the 360° view and all the necessary information such as company data (name, classification, industry), order data (products, terms, end of guarantee), contact data (name, position, title, salutation, birthday) and information regarding the last activities (calls, meetings).

Automatically synchronize this data to Sendinblue based on certain criteria, such as: a completed form on the website or a newsletter requested flag.

In combination with the Sendinblue Marketing Automation, you can then define your individual double opt-in process in Sendinblue and track its status on both platforms, in Sugar and Sendinblue.

The Sendinblue blacklist status is also synced into a separate field on your Sugar records. You can start additional workflows for all contact changes in Sendinblue with the SugarBPM and thus, for example, convert the blacklist flag into the Sugar email opt-out, or map other internal processes.

Benefits

  • fully automatic synchronization of contacts/prospects in real time
  • target lists created in SugarCRM are immediately available in Sendinblue
  • use Sugar Reports to create target lists
  • compatible with Sugar Studio and Custom fields in Sugar and Sendinblue sites
  • synchronization of double opt-in and blacklist status with Sugar
  • GDPR compliant
  • available for Sugar Cloud and On-Premise
  • ongoing updates from KINAMU

Use Cases

  • Selection of data in SugarCRM using reports
  • Creation of target lists in SugarCRM and use via Sendinblue
  • GDPR compliant email marketing solution hosted in Germany
  • Using Sendinblue landing pages to generate Sugar lead or contacts
  • Send SMS campaigns to Sugar records
  • Integration of Sendinblue, SugarCRM and the questionnaire software Typeform
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