KINAMU Evalanche Connector
Summary
Allgemeine Featues des KINAMU Evalanche Connector
- Bidirectional synchronization of leads and contacts
- Manual and automatic synchronization
- Support for Sugar target list synchronization to Evalanche
- Value-added analysis, synchronization of Evalanche campaign feedback to Sugar
- Mapping of additional custom fields between Evalanche and Sugar
State-of-the-art implementation
- Fast data synchronization
- High user-friendliness
- Low acquisition costs
Functionality
Add value, key benefits
Bidirektionale Synchronisationen von Leads und Kontakten
The integration of Sugar CRM software with the email marketing tool EVALANCHE offers a significant advantage in lead and contact generation. The two-way data exchange of contact and campaign information provides you with a comprehensive overview of the reading habits of your customers and prospects.
Manuelle und automatische Synchronisation
The connector synchronizes your SugarCRM system with the email marketing tool from EVALANCHE. Before the first data import from one application to the other, you must define which system is the master system. The connector works bidirectionally if you want to use this functionality. This means you can import data from one application to the other and vice versa. Synchronization of multiple data pools from EVALANCHE to Sugar is also possible. You can schedule the synchronization daily, weekly, by date and time, or you can start the synchronization manually at any time.
Support for Sugar target list synchronization to Evalanche
With the connector, you can create Sugar campaigns and target lists and synchronize these target lists from Sugar to Evalanche. Doing this in the CRM instead of the e-marketing tool offers the great advantage that the CRM provides a wide range of aggregated and additional data.
Typically, in a CRM system, you have all the important information assigned to contacts and leads, e.g., you have all account information, opportunities, and the last interaction with your leads and contacts. With the Sugar Reporter, you have access to all this data and can target your audience more precisely and accurately during data use.
Synchronization of Evalanche campaigns and feedback to Sugar
Executives, marketing, sales, and support benefit from the in-depth analysis of both applications.
With the Evalanche campaign view, you see all important Evalanche information directly in Sugar, such as the number of recipients, the number of opened bookings, the number of clicks on your items, as well as positively identified clicks from customers and potential buyers at a glance.
Based on the reading habit analysis, you can see in the recipient list which customers and prospects have read your contributions. Additionally, you can increase your customers’ willingness to read your contributions. The reading willingness is the average of all read contributions of a person.
Mapping of additional custom fields
In the administration settings, you can easily configure field mappings for custom fields between Sugar and Evalanche.
